A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging.Questions are asked in an interactive group setting where participants are free to talk with other group members.
tips
long/full questions
open questions
be un biast
question there views
explain demographic
make them feel at ease
explain purpose
get everyone involved
occasionally ask specific members for theire opinons
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